A trademark is your business' identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business' product or service. Here are just a few reasons why you need to protect your brand:
Trademark registration of the mark gives everyone constructive notice of one's ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a third party doing a browse an identical or similar mark as yours will realize that you already own the mark, that is therefore put on notice that its use of much the same or similar mark to yours may lead to trademark infringement. The third party is put on to notice to look for a new and different mark. With such notice, registering your mark prevents a potential conflict in long term.
Social media is the best way to resource for most businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies in to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company's name or brand on social sites for financial gain, for example, is not uncommon. Such improper practices can end up with the venue suspending the wrongdoer's social networks account. Observe venue's policies for more. However, I have found that whenever complain to social media site of wrongdoing and claim that another is your brand without permission, the social administrator responds with a request of proof of ownership of your subject brand. A trademark registration gives compelling evidence brand control.
Registering your mark shows a commitment to your logo and shows clients that pledge. The goodwill that could be developed through such commitment is invaluable to a business.
Cybersquatters register domain names that are the same or significantly like other parties' trademarks or known brands with the one purpose of advertising them (to the rightful owner) for a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register a site name the actual identical or similar to your trademark.
Trademark registration can continue for as long as you continue using the mark in commerce. Undoubtedly are a some businesses that have registered trademarks which can be over a century old.
Trademark registration may end for it doesn't matter. However, there a lot of compelling reasons for protecting your brand just as you protect any other business good point. A Online trademark renewal process in India is your business' brand, its identifier. Protect it with trademark registration.